It has become very difficult for a student between the ages of 14-18 to access good teachers and content suitable for their level, or it has become a problem that can be solved by spending a large amount of money.
What if we could help the students to reach their goals and true potentials?
The platform that brings together the teachers and their content with the students. Voltran’s vision is to solve the problem of access to quality education and the inequality of opportunity arising.
Learning and studying consistently is an effort, just like doing a diet or working out regularly. You know it’s a must for your improvement, but you’d rather stay at home and relax.
What I discovered during user-tests is that browsing the app to choose a lesson or content was also an effort. We couldn’t ask for double-effort, we needed to fix the app so that users could focus their energy on what matters to them: progress as quick as possible.
I was working in duo with the Flutter Developer, including him in design decisions right from the beginning.
I was also working and discussing with the CEO (also Product Manager), and the Content Editor as I believe UX needs to take into account all disciplines.
As the only designer on the team, I was responsible for the end-to-end design process, including user research, concept development, prototyping, UI design and usability testing. I redesigned the whole product on cross-platforms (iOS, Android and Web) from scratch, simplifying the entire user flows and access to content.
of users most like live lectures and interaction with teachers
of users feel overwhelmed when they see all content in one screen
of users wish to have a step by step studying program by their own level
After mapping the experience we could identify a crucial point in the Retention loop:
Instead, we have to help students complete the full loop as fast as possible. To do so, we chose first to tackle the Personalized Onboarding step to start off.
Rather than what students need or expect. This happens even before entering the app. Additionally, according to searches, young people want answers quickly, they have no patience and easily distracted.
When finally landing in the app (after onboarding and signup process), users were left with no guidance and no sense of progress.
We wouldn’t feel like we’re making any progress if a personal trainer in the gym told us right away:
I need your weight and height. After that, we will start with push-ups.
Instead, questions like this makes us feel welcomed and understood:
What brings you here? What kind of workout program do you want to start with?
Leading users on the best path for them
Giving users a goal to work toward, while understanding a user's reason for signing up
Splitting signup process into question steps, and asking their core motivation and giving experience points to keep them engaged
Instead of telling with a long sentence of what users could find inside , we prefer to show. We start by asking simple questions. Our goal was to make users feel like they are acquiring something new (gaining knowledge) and the earlier mentioned questions are followed by various gamification and rewards elements to emotionally engage users.
It took us some time to land on something we were satisfied with. Many usability tests and rounds of feedback were necessary.
lift in onboarding completion rates
lift in daily active users